Guest blog by: Madyson Grant
Bad press is never a good thing, but ignoring it can be even worse for your organization. As a business owner, you understand just how important it is to build your reputation in the industry and maintain it over time. Keeping up with what everyone says about your company online can be a difficult task, but it is not impossible. Even if bad press goes viral, here are five ways that you can recover and rebuild your reputation so that the negative publicity does not bring your business down.
Your reaction can lead to yet another crisis. Take time to breathe and calm down before you consider making any type of comments on the situation. If you appear to be defensive, it will reflect poorly on your organization. Take time to gather all of your thoughts and you will avoid falling victim to your emotions.
2. Learn From the Mistakes Reported in the Bad Press
No organization is perfect, but some mistakes are bigger than others. Really sit down and read the press and take a look at the internal problem. You need to get used to criticism, but you also need to use the criticism to improve your operations and your reputation. If you can show your customers and the media that you are making changes to fix the problem, you are showing that you are accountable and responsible.
3. Respond in a Positive Way
You cannot just ignore the press and hope that it goes away. Your customers will think that you are guilty and you are hiding from the situation if you have nothing to say. Be accountable and then find positive things to highlight in your response. Admitting that you were wrong will show that your business has integrity.
4. Use Different Channels
Bad press does not travel across all channels on the Internet. Just because there is a blog post or a news story about your business does not mean that other channels are poisoned. Use your Facebook profile, your blog, article directories, and other platforms to communicate a positive message. If the bad press has gone viral, be sure to post your responses to the situation on your profiles so if people search for you, they will be able to get your side.
5. Do Not Let It Consume You
Criticism is something you are going to have to get used to, and you cannot let it consume you. After you respond and you make changes, you should move on and work towards moving up.
There is no way to recover from bad press if you do not know it is out there. By using software programs and doing business with a customer feedback management company, you can find out what your customers have to say and take control of the message before bad press affects business.