How Inventory Management Builds Customer Loyalty

Do you want to build customer loyalty in your brand? There are many ways to do this, such as using reward cards, offering a free gift after a certain number of purchases, and giving prizes to frequent visitors on Foursquare. In addition to these strategies, there’s a simple way to get your customers to return time after time. It’s called inventory management.

The better you manage your inventory, the better you can meet your customers’ needs. Let’s take a look at three ways inventory management builds customer loyalty:

Happy customer, Fishbowl Blog

Have Products in Stock

It might seem simple, but if you have the products your customers are looking for, you’ll make them happy. Satisfied customers are more likely to keep doing business with you. Using inventory management software, you can monitor your supply chains and make sure you get the products your customers want in stock.

Deliver Products on Time

Customers want to get their orders filled fast. You need to boost your efficiency to make sure you fulfill your promises and impress your customers with your speed. This will help you gain a reputation for being accurate and on time. Inventory management software helps you automate the tasks of picking, packing, shipping and receiving products. With barcodes and scanners, you can instantly update your inventory records, making the whole process much more efficient.

Be Consistent

It may not be new or glamorous, but consistency is one of the best ways to keep customers coming back to your store for more. If they know they can count on you, then you’ll be at the top of their list of places to look for the products they want. Inventory management software helps you be consistent by ordering the right number of products to meet demand and keeping your inventory levels in equilibrium.

Good inventory management is an important part of building customer loyalty. It’s at the foundation of building a good business. You need to do what you say you’ll do. Fishbowl is the right solution for many retailers. See if it’s the right one for you by signing up for a Web-based inventory software demo.


About Robert Lockard

Robert Lockard is a copywriter with Fishbowl. He writes for several blogs about inventory management, manufacturing, QuickBooks and small business. Fishbowl Inventory is the #1-requested inventory management software for QuickBooks users. Robert enjoys running, reading, writing, spending time with his wife and children, and watching movies. His favorite movies include Mr. Smith Goes to Washington, Fiddler on the Roof, Back to the Future and Lawrence of Arabia.
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2 Responses to How Inventory Management Builds Customer Loyalty

  1. Jack says:

    I completely agree with you on that. If you have a good inventory system that prevent any stock outs, mixed with a reliable JIT transit operator, that should keep things running smoothly.

  2. missedw says:

    Absolutely right. Inventory management is a delicate balancing act between having the right amount of products in stock to satisfy your customer’s needs versus not over-extending yourself so you end up having difficulties with cashflow. Inventory management software can help you manage this with automated reminders and real-time reporting. Plus it’s even better if your inventory is integrated with your accounts and CRM as you can track and report on your stock throughout its lifecycle.

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