Guest blog by: Madyson Grant
Branding is essential. Your business should have its own personality, and well-made marketing materials will help show that personality to the world. Instead of focusing solely on a sales message, strive to cultivate a professional image with your marketing materials. Good branding helps potential customers feel comfortable approaching your business.
There are a variety of marketing materials available to business owners, but in order for them to make an impact on your target market they have to be memorable. Using a quality printing company, such as smartpress.com online printing, will ensure that you make the right impression and translate that into sales. Below are three essential marketing materials that you will never want your business to be without.
Business Cards with Flair
Every time you leave the office on service calls, deliveries, or other errands, you will run into many opportunities to advertise your brand to potential customers. A great business card is like a piece of art. It can be anything from extremely minimalist and simple to a full-blow miniature example of your work. This depends on your business’ specialty. A poorly designed business card will be filed away or thrown in the trash. Business cards that are unique will be memorable to potential customers.
These days, it is possible to get extremely creative with business-card design. Gone is the time of black-and-white rectangles that get lost in the fold. Your business card should be of a unique size or shape. Nothing too large, of course, but consider rounded edges or raised lettering for a personal touch.
Brochures That Highlight Your Best Work
Tri-fold brochures are extremely common but are still a great way to showcase your best work to potential customers. There is nothing better than a color photograph to draw in your target market. Full-color brochures that are well designed are another important piece in the branding puzzle.
Envelopes and Letterhead Stationery to Pull it All Together
Stationery is a great way to remind your customers of who you are. After they are pulled in with your other marketing materials, sending thank you letters and invoices on official company stationary rounds out your branding message and makes them remember you long after their purchase. While emails and other electronic communication have overrun traditional correspondence, a handwritten note on your own letterhead not only gives a personal touch but also reinforces your branding.